What are the event objects pushed into the Thrive website data layer?

Answer 1

The list of events that we've pushed to the data layer are as follows:

• Page View:
   event: "page_view"
  
  Here is what a sample object looks like:
  
  {
    event: "page_view",
    gtm: {uniqueEventId: 9, start: 1623260684614},
    pagePath: "/the-mock-bandra/setup-order/take_away",
    order_type: "OrderPickup"
  }
   
• Order Type:
  event: "ordering_type",
  
  Here is what a sample object looks like:
  
  {
    event: "ordering_type",
    gtm: {uniqueEventId: 7, start: 1623260684614},
    pagePath: "/the-mock-bandra?gtm_debug=x",
    order_type: "OrderPickup"
  }

• Add to Cart:
    event: "eec.add",
  
  The available Keys/ Properties in the object are:

1. Product Name
2. Product Category  
3. Product Variant  
4. Brand Name  
5. Product Quantity  
   
   Here is what a sample object looks like:
   
   {
     event: "eec.add",
     ecommerce: {
       add: {
         actionField: {list: "Browse menu list"},
         products: [
           {
             id: "807676",
             name: "Chunky",
             category: "Cookies",
             quantity: 1
             brand: "The Mock"
           }  ]  }  }
   }

• Checkout:
  event: "eec.checkout",
  
  The available Keys/ Properties in the object are:

1. Product Name
2. Product Category  
3. Product Variant  
4. Brand Name  
5. Product Quantity  
   
   Here is what a sample object looks like:
   
   {
     event: "eec.checkout",
     pagePath: "/the-mock-bandra/view-order/take_away",
     order_type: "OrderPickup",
     ecommerce: {
       checkout: {
         actionField: {step: 1},
         products: [
           {id: "807689", name: "Hazelnut", quantity: 1},
           {
             id: "807676",
             name: "Chunky",
             brand: "The Mock",
             category: "Cookies",
             quantity: 2
           },
           {id: "807690", name: "Caramel", quantity: 1},
           {
             id: "807676",
             name: "Chunky",
             brand: "The Mock",
             category: "Cookies",
             quantity: 1
           },
           {
             id: "807678",
             name: "Indulgent",
             brand: "The Mock",
             category: "Brownies",
             quantity: 2
           },
           {
             id: "807680",
             name: "Fresh",
             brand: "The Mock",
             category: "Tea Cakes",
             quantity: 1,
             variant: "Medium"
           }  ]  }  }
   }

• Purchase:
  
   event: "eec.purchase",
  
  The available Keys/ Properties in the object are:

1. Product Name
2. Product Category  
3. Product Variant  
4. Product Quantity  
5. Purchase Value/ Price
6. Coupon Applied
   
   Here is what a sample object looks like:
   
   {
     event: "eec.purchase",
     gtm: {uniqueEventId: 8, start: 1623260980161},
     pagePath: "/the-mock-bandra/order-status/success/take_away/19350787",
     ecommerce: {
       currencyCode: "INR",
       purchase: {
         actionField: {
           id: "19350787",
           affiliation: "Thrive",
           revenue: 1109.83,
           tax: 133.32,
           shipping: 0
         },
         products: [
           {id: "807689", name: "Hazelnut", quantity: 1},
           {
             id: 807676,
             name: "Chunky",
             category: "Cookies",
             price: 300,
             quantity: 2,
             brand: "The Mock"
           },
           {id: "807690", name: "Caramel", quantity: 1},
           {
             id: 807676,
             name: "Chunky",
             category: "Cookies",
             price: 150,
             quantity: 1,
             brand: "The Mock"
           },
           {
             id: 807678,
             name: "Indulgent",
             category: "Brownies",
             price: 280,
             quantity: 2,
             brand: "The Mock"
           },
           {
             id: 807680,
             name: "Fresh",
             category: "Tea Cakes",
             price: 200,
             quantity: 1,
             brand: "The Mock",
             variant: "Medium"
           } ] } }
   }

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The various keys/ properties can be used to create the data layer variables as for the tags. 
The different events itself (highlighted in blue), can be used to create the triggers.